The Customer-friendly Complaint Management Guide

August 11th, 2014 by Rosemary
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Free practice help of the legodo with SelfCheck status analysis a study recently conducted legodo ag according to respond the customers often negatively, if they get only an automated standard letter on complaints, for example, of any product claims or unsatisfactory services in response. So, only 17 percent of customers have the impression that has been entered in the reactions of the companies on the individual facts of the case lately. technology investor is often quoted as being for or against this. legodo therefore a guide developed, which deals extensively with the today’s requirements for a customer-oriented and thus effective complaint management. This full colour practice aid offers an insight into the typical weaknesses and shows at the same time concrete perspectives, as dealing with complaints can be more aligned to the needs of the customers. In addition, an extensive SelfCheck is included. Critical aspects of marketing and Vertriebsverantwortliche of the companies can determine here own status.

The customer loss include questions, whether about in economic terms through Complaints determined or whether the complaint management is used for active customer loyalty. Also, whether that can be aligned to the habits of the customers complaint channels or which are technical requirements for personal and yet highly automated viable complaint replies, content belongs to the 20-point analysis. A strength / weakness profile can be derived from the results and what action this is required in the company. It will be for the sales and marketing departments to the great challenge, to find the personal approach to the customer complaints in the future”, legodo Board Member Marc Koch points the way. Consumers have become much more demanding and would abandon quickly a company, if they had the feeling in the case of complaints to be taken seriously. A hyper-personalization in communication, in which the entire knowledge of clients from all business applications integrated and a free is necessary Choice of communication channels should be allowed.” “The Guide effective complaint management” can be ordered free of charge by Guide beschwerdemanagement.

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